Headline from 11/27/09 Wall Street Journal - “German Military Chief Resigns Over Afghan Strike”
A few lessons to learn here:
1. Have a process to get the facts.
2. Check your sources.
3. Don’t tell what you can’t confirm.
When something bad happens it’s always hard to pin down what actually occurred, much less why, which is the next most important question to answer. That’s why you need a process in place that let’s you quickly confirm the facts available from as many sources as possible. Until you have that, your response needs to be brief and focused on the process you’re using to get the facts.
