- An issue is a gap between your practices and your stakeholders’ expectations.
- Issue management is the process to close that gap.
- When you close the gap, you create opportunities.
Worden’s Rules of Issue Management
1) “Resolved issues are assets, unresolved issues are liabilities”
2) “It’s too late to look for the answer after the question is asked”
3) “If you can’t explain it simply, you don’t understand it well enough.”
These are three rules that have served me well in the issue management/crisis communication practice I have been engaged in since 1985. I help you understand your issue well enough to explain it simply. If we can keep it simple, I won’t have to help you communicate in a crisis. I share information and ideas here to help people communicate more effectively. Your feedback, either comments or questions, will challenge and improve the counsel I provide to my clients. I hope the simple process of the discussion will be helpful to you.
Jim Worden Associates, LLC
419.705.6928
jim.worden@sbcglobal.net
1) “Resolved issues are assets, unresolved issues are liabilities”
2) “It’s too late to look for the answer after the question is asked”
3) “If you can’t explain it simply, you don’t understand it well enough.”
These are three rules that have served me well in the issue management/crisis communication practice I have been engaged in since 1985. I help you understand your issue well enough to explain it simply. If we can keep it simple, I won’t have to help you communicate in a crisis. I share information and ideas here to help people communicate more effectively. Your feedback, either comments or questions, will challenge and improve the counsel I provide to my clients. I hope the simple process of the discussion will be helpful to you.
Jim Worden Associates, LLC
419.705.6928
jim.worden@sbcglobal.net
April 20, 2009
Issue Management - a definition
